The role of a photographer has changed as new techniques have emerged in advertising and digital marketing. It is no longer just about taking a nice picture, but those who see it feel protagonists of the moment. Nowadays, to be a good photographer and venture into emerging markets on the Internet, you have to learn to tell stories with your photography. Therefore, we will talk to you about why it is so important and some tips to get it right.
Why is it essential to tell stories with your photographs?
Telling stories has become a social media strategy to attract potential customers and maintain user loyalty. We also see it every day on Internet blogs and websites of different product categories. Even famous people and those who want to become influencers tell stories to increase the number of followers.
But we all know that a picture tells more than a thousand words. The psychological effect when someone watches a good photograph would lead them to make engagement with your online product. For example, they click the “Like” button, share your content, or subscribe to the blog or an article newsletter. Therefore, if you are a photographer, you will get more clients if you know how to tell stories with your photographs.
If someone wants to build their brand or want to be successful with an online store, they must be able to tell stories to those who visit their website. When they place photos that make the user experience immersive, they will create empathy by differentiating themselves from the competition. Telling stories with photographs is essential in a world where we all want to appear.
Visual Storytelling Tips
Each photographer has their particular way of taking pictures. But, as we said at the beginning of this article, now you must connect stories. And while elements like lighting and framing are still essential, they must now add more to the composition. The following tips can help you stand out from other photographers.
- The goal is to connect the emotions. So, as a photographer, you must think like those who will see your photography. Therefore, you must include elements that evoke their way of acting or their behavior.
- Project a lifestyle. Your photos should show potential customers how happy they would be if they purchased your product. Display them with their families or co-workers enjoying a meeting at home or the office. Let the image encourage them to be part of those moments.
- The central focus is the product. It can be a company, an item, a service, a person, or a group of people. The important thing is that the complementary elements of the composition do not overshadow the central theme of the photograph.
- That image shows the benefits of the product. Try to be dissuasive. Your photographs can raise awareness. After the possible users or clients of the good or service become aware of the article in the market, the following phases of the sale will come. For instance, you can focus the history of photography on how the item makes.
- Find something that inspires you. For this, you must free yourself from preconceived ideas. Remember to think like the people who will see your picture story would think. Therefore, you should frequent sites where potential customers might go. The inspiration could even be a song, food, or a way of dressing.
- Make your model power the idea. Hence, he must feel as he would those who use the good or service of your photograph. That projects the emotions when using the product. For example, it could be about anxiety, security, love, or desire, among other emotions.
Where are visual stories published?
Storytelling with photos is a relatively new technique. And it is more effective to use it on websites, blogs, or social networks. Over there, the content plays a predominant role, those who publish seek to write stories that motivate site visitors. Thus, you may complement these stories with appropriated photographs.
If you do not have clients for your photography stories, create your own spaces where you can post your portfolio. These could be like that are used by your potential clients. Either show your photos recreating a story in your blog or post your images on your social media accounts, like Instagram or Facebook.
You will not regret checking the results!